Sprite and the Indian Railway Catering and Tourism Corporation (IRCTC) have joined hands to launch the Sprite Tejas Express on the Lucknow–New Delhi–Lucknow route, creating a high-visibility platform for brand engagement and experiential marketing. The initiative brings together a leading beverage brand and India’s rail tourism and catering organisation, highlighting the growing role of transportation spaces in large-scale commercial branding.
As part of the six-month partnership, Sprite branding will feature prominently across five coaches of the Tejas Express, transforming the train into a moving brand communication platform. The campaign will also include onboard brand experiences, allowing Sprite to engage directly with passengers during their journey.
The partnership reflects how brands are increasingly exploring unconventional and high-footfall platforms to strengthen visibility and create memorable consumer experiences. By combining travel, branding and passenger engagement, the Sprite Tejas Express represents a notable development in transit advertising and experiential marketing, while also opening up new possibilities for commercial partnerships within India’s railway network.
