New Delhi has become a meeting point for artisans and creative businesses from across the BRICS community, with the BRICS Bazaar showcasing traditional handicrafts, artistic traditions and cultural products from different countries.
The event, being held at the National Crafts Museum & Hastkala Academy, brings together artisans, designers and creative enterprises from 18 countries. Alongside craft displays, visitors can experience cultural performances and explore products representing the distinctive heritage of participating nations.
For India’s handicraft sector, the bazaar offers an opportunity to take traditional products beyond domestic audiences. Indian artisans are displaying and selling their work directly, allowing them to interact with visitors, potential buyers and representatives from the wider business community.
The international participation also highlights the commercial potential of traditional craftsmanship. Products rooted in local culture can become part of wider markets when artisans receive greater exposure, stronger networks and opportunities to connect with customers internationally.
The presence of craft traditions from countries including Brazil, Russia, China, South Africa and several other BRICS nations adds an important global dimension to the event. It demonstrates how cultural platforms can also encourage interaction between creative industries and create avenues for future business cooperation.
For small artisans and craft-based enterprises, such exposure can help build brand recognition and open doors to new customers and markets. It also reinforces the role of the creative economy in supporting livelihoods while preserving traditional skills.
The BRICS Bazaar thus combines culture, entrepreneurship and international engagement, offering a glimpse into how heritage-based businesses can find new opportunities through global platforms and cross-border connections.
