Udaan, one of India’s prominent B2B e-commerce and distribution platforms, has acquired Swiggy’s B2B distribution business LYNK Logistics in a deal valued at around ₹500 crore. The transaction marks a significant development in India’s rapidly evolving B2B commerce and logistics landscape, bringing together Udaan’s technology-driven distribution network and LYNK’s established supply-chain and distribution capabilities.
The acquisition is expected to strengthen Udaan’s presence in the B2B distribution segment by adding LYNK’s network and operational capabilities to its existing ecosystem. LYNK Logistics has built a distribution network serving retailers and brands across multiple markets, making the business strategically relevant to Udaan as it looks to deepen its reach and improve supply-chain efficiency.
For Swiggy, the transaction represents a move to streamline its business portfolio and sharpen its focus on its core consumer-facing businesses. As part of the deal, Swiggy is also set to receive a stake in Udaan, creating a strategic connection between the two companies even after the sale of LYNK.
The acquisition comes at a time when India’s B2B commerce sector is witnessing increasing competition, consolidation and investment. Companies operating in the space are focusing on building stronger distribution networks, improving logistics infrastructure and using technology to connect manufacturers and brands with retailers more efficiently.
For Udaan, acquiring LYNK could provide an opportunity to expand its distribution capabilities while strengthening its position in India’s fragmented retail supply chain. The combined capabilities could help the company serve a broader network of retailers and businesses while improving efficiencies across procurement, warehousing and last-mile distribution.
The deal also highlights the growing importance of logistics and distribution infrastructure in India’s digital commerce ecosystem. As businesses increasingly seek faster and more efficient ways to reach retailers and consumers, strategic acquisitions such as this could play a key role in reshaping the country’s B2B commerce and supply-chain sector.
